Bryan Ashley

Chief Marketing Officer
Suniva, Inc.
5765 Peachtree Industrial Blvd.
Norcross GA
Biographical Sketch:
Bryan brings to Suniva nearly 30 years of hi-tech marketing, business development and sales experience leading and working in companies ranging from IBM to his own successful consulting start-up in the early 1990s. As Chief Marketing Officer, Bryan leads Suniva’s Marketing, Sales and Business Development teams worldwide. Bryan formed and implemented Suniva's worldwide go-to-market strategy, company branding, sales strategy, and sales team during 2008 and 2009. Bryan also instituted and led Suniva's significant participation in the emerging Indian and European PV markets. In 2010, Bryan was appointed to the Renewable Energy & Energy Efficiency Advisory Committee by Commerce Secretary Gary Locke. Prior to Suniva, Bryan was Director of Industry Marketing worldwide for the $3+ billion Information Management division of the IBM Corporation's Software Group. He led teams that managed both industry and sector marketing strategy/messaging, as well as the transition to cross industry "CIO" and an industry specific "Line of Business" -focused marketing messaging framework. Before IBM, Bryan was the Chief Marketing Officer/V.P. of Marketing and Business Development for DWL Software, based in Atlanta and Toronto. DWL was the recognized thought leader and pioneer in creating the customer data integration (CDI) software space; DWL was acquired by IBM in September of 2005. Bryan has also held positions as V.P. of Marketing; V.P. of Business Development; V.P./Director of Strategic Alliances; Managing Director of Sales, E/ME/A, and V.P. of Product Marketing at various companies, including Infinium Software (Software 2000); Talus/Manugistics; Ariba; Witness Systems, and DSI Inc. (co-founder). Bryan began his career in sales at IBM in the late 1970s, and gained significant product marketing and development experience in IBM's Rochester lab in the mid-to- late 1980s as a market manager, bringing the highly successful AS/400 product line to market. Bryan holds degrees in Marketing and Economics from Louisiana Tech University and has completed graduate studies at the Darden School and at the Wharton School. He brings a wealth of experience in international negotiations and in building successful, motivated teams to create and implement marketing and business development strategies/tactics in international markets.