2012 Solar Power International: Coming to America: Mastering Successful Strategies in US Markets

CCM-11-1030-D Coming to America: Mastering Successful Strategies in US Markets

Tuesday, September 11, 2012: 10:30 AM-12:00 PM

311G, 311H (Orange County Convention Center: West Concourse)

Moderator:

Shayle Kann, GTM Research

10:30 AM

Introduction
Shayle Kann, GTM Research

Recorded Presentation Audio File PDF file

10:35 AM

U.S. Market Penetration Strategies from a Solar Manufacturer's Perspective
Arturo Herrero, JinkoSolar

Recorded Presentation Audio File PDF file

10:50 AM

Competitive Manufacturing of PV Modules in the US
Roger G. Little, Spire Corporation

Recorded Presentation Audio File PDF file

11:05 AM

Marketing Your Brand Differentiation in the North American Solar Market
Ryan McMeniman, Ward Hill Marketing, Inc.

Recorded Presentation Audio File PDF file

11:20 AM

Developing Energy Culture is the Secret to Marketing Solar
Paolo Pietrogrande, Eng, Element Power Solar

Recorded Presentation Audio File PDF file

11:35 AM

Discussion, Questions and Answers
Shayle Kann, GTM Research

Recorded Presentation Audio File

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